Get to know GoSadi Co-founder and CEO Michele Costa-fiber arts innovator, event creator, designer advocate, and longtime champion of community and accessibility.
Michele Costa didn’t set out to build a tech company. She set out to do what her grandparents, immigrants who believed fiercely in hard work and bigger dreams, taught her to do: find what you love and go all in.
For Michele, that love was fiber arts and community building. A NYC girl to her core, she built a career in touring and television production, turning it into a full creative pivot — a blog, a design brand, an events series, all built from nothing and all built on one belief: fiber arts are for everyone and community is the heartbeat. Her Chicago event, Stitch Up Chicago, didn’t just sell out, it became a cultural moment for the community, and it’s been that way since 2017.
It was Stitch Up Chicago that brought Michele to Nina Chicago — and to Hilary. What started as a sponsorship became a collaboration, and what started as a collaboration became a friendship. When the two began working together beyond events, it was clear they shared something bigger than a business relationship, a vision for what the fiber arts community deserved and what e-commerce could be for creative brands.
The tech part? That came from frustration. When no existing platform gave her the customization her business needed, and a tiny budget to get things done, Michele took an HTML and CSS course, and it cracked everything open. She didn’t just solve her own problem, she saw an industry-wide one and a solution she could build.
In 2022, Michele co-founded GoSadi with Hilary, bringing together years of community building, creative hustle, and hard-won technical knowledge to build what independent designers had always needed and never had.
The mission is simple: put the power back in the makers’ hands.
