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About Team GoSadi

At the core, our team has a deep understanding of the fiber industry as well as e-commerce and we came together with the common goal of making a meaningful contribution to a community that is important to us. We are excited to meet you and tell you more about how we got here!

Lady with crochet
Lady with crochet
Lady with crochet

Meet the team building GoSadi

  • Michele Costa

    Co-founder, CEO

    Michele Costa, of Stitch and Hustle, standing in a yarn store, surrounded by colorful skeins of yarn and knitting supplies.
  • Hilary Cerbin

    Co-founder, Branding Manager

    Hilary Cerbin poses in front of a vibrant yarn wall in her store Nina Chicago, while wearing a cozy sweater with a leaf motif on the yoke.
  • Solomon Lasluisa

    Technical Product Manager

    solomon-lasluisa-image
  • Samantha Brunson

    Marketing

    Samantha Brunson, stands inside of a yarn store, in front of a colorful display of yarns and crochet supplies while wearing a long knitted shawl.

Our Story

profile picture of michele & hilary

Fueled by their shared love of fiber arts and a knack for building vibrant creator communities, seasoned innovators Michele Costa and Hilary Cerbin joined forces to bring their beautiful brainchild, GoSadi, to life. 


In early 2022, the longtime friends and collaborators found themselves shifting from a casual conversation to a deep discussion—one where they shared their frustrations with and aspirations for the fiber arts industry. Michele and Hilary felt that something was missing from the knit and crochet world—a central hub for online sellers and makers. A “Creative Command Center.” Realizing their strong complementary skills and aligned vision, the dynamic duo got together to bring their vision to life.


Michele and Hilary were more than just two passionate creatives with a pipe dream. They’d already had years of experience building successful craft communities and businesses under their collective belt. Michele is the founder of Stitch & Hustle, a popular blog that has inspired countless fiber artists with tutorials, patterns, and industry insights. She also started Stitch Up Events, which began as a small gathering of makers, and has since grown into a weekend retreat series for fiber enthusiasts to celebrate their craft.

Hilary, too, is no stranger to making moves in the fiber arts world. As the owner of the beloved yarn shop Nina Chicago, she’s rebranded and expanded the store into a lively hub for crafters. Under her leadership, the shop has grown both its online and in-person presence, offering a space where visitors can find not only supplies, but friendship and support, too. (And they just celebrated their 20th anniversary!)

Fast forward to 2024 and Michele and Hilary are playing to their unique strengths to make GoSadi flourish. Michele oversees GoSadi’s day-to-day operations and tech development, while Hilary focuses on branding and partnerships. Together, the duo has created something they are extremely proud of—a platform designed to empower fiber artists with the tools and support they need to connect, create, and thrive.

Contributing Alpha Users

GoSadi is extremely grateful for our industry experts who have helped us build this incredible platform by providing feedback, input, and encouragement along the way.

Crocheter, Tamara Kelly of Moogley blog poses in front of a wall. The wall has threads of various yarns pinned to it.

Tamara Kelly

Moogly Blog

Julie Desjardins of Accrochet, sitting on the ground with her arms outstretched, in a green house filled with plants. She is wearing a bright orange crochet sweater.

Julie Desjardins

ACCROchet

Headshot of Lauren McElroy the stitchwear designer behind MotherOfPurl. They look at the camera while sporting curly hair and wearing a cozy knitted neck warmer.

Lauren McElroy

Mother of Purl

Vincent a male knitter also known as Visuvios Crafts, wearing a fall toned handknit sweater standing in a forest, surrounded by tall trees and lush greenery.

Vincent Williams

Visuvio's Crafts

Natalie Thomas the Tunisian crochet designer also known as Detroit Knots, happily sits in front of a vibrant collection of Tunisian crochet shawls that are pinned to the wall behind her. She is radiating joy with her beautiful smile.

Natalie Thomas

Detroit Knots

Headshot of fiber arts designer Renee Van Hoy. She looks directly at the camera with one hand on her chin. She has gray hair and wears glasses and is sitting in front of a bookcase in her office.

Renee Van Hoy

Renee Van Hoy Designs & Consulting

Jessica, a knitwear designer behind Snickerdoodle knits, with long hair poses in front of a stack of logs while wearing a handknit sweater.

Jessica

Snickerdoodle Knits

Lindsey Stephens a known designer and Presdeint of the Crochet Guild of America, smiles while wearing a head scarf and standing in front of a brick wall. She radiates positivity and confidence in a headshot style photo.

Lindsey Stephens

Blankets with Heart

Jessie, the stitchwear designer also known as Jessie at home poses confidently in front of a brick wall. She has red hair, wears long dangling metal earrings, and wear glasses.

Jessie Rayot

Jessie At Home

Bethany Henderson the designer also known as Fig & Filament, happily wears a cozy summer weight knitted shawl around her neck. She is smiling and radiating warmth and joy while she shows off her handmade creation.

Bethany Henderson

Fig & Filament

Afifa Sayeed, the knitwear designer also known as Afifa Knits. She is a tattooed woman with glasses wearing a vibrant green and yellow hand knit shawl. She is standing in an orchard surrounded by lush greenery.

Afifa Sayeed

Afifa Knits