Our Story
Fueled by their shared love of fiber arts and a knack for building vibrant creator communities, seasoned innovators Michele Costa and Hilary Cerbin joined forces to bring their beautiful brainchild, GoSadi, to life.
In early 2022, the longtime friends and collaborators found themselves shifting from a casual conversation to a deep discussion—one where they shared their frustrations with and aspirations for the fiber arts industry. Michele and Hilary felt that something was missing from the knit and crochet world—a central hub for online sellers and makers. A “Creative Command Center.” Realizing their strong complementary skills and aligned vision, the dynamic duo got together to bring their vision to life.
Michele and Hilary were more than just two passionate creatives with a pipe dream. They’d already had years of experience building successful craft communities and businesses under their collective belt. Michele is the founder of Stitch & Hustle, a popular blog that has inspired countless fiber artists with tutorials, patterns, and industry insights. She also started Stitch Up Events, which began as a small gathering of makers, and has since grown into a weekend retreat series for fiber enthusiasts to celebrate their craft.
Hilary, too, is no stranger to making moves in the fiber arts world. As the owner of the beloved yarn shop Nina Chicago, she’s rebranded and expanded the store into a lively hub for crafters. Under her leadership, the shop has grown both its online and in-person presence, offering a space where visitors can find not only supplies, but friendship and support, too. (And they just celebrated their 20th anniversary!)
Fast forward to 2024 and Michele and Hilary are playing to their unique strengths to make GoSadi flourish. Michele oversees GoSadi’s day-to-day operations and tech development, while Hilary focuses on branding and partnerships. Together, the duo has created something they are extremely proud of—a platform designed to empower fiber artists with the tools and support they need to connect, create, and thrive.
