Standing Out In A Crowded Market: Finding Your Unique Voice As A Stitchwear Designer

After pushing through the hard work that comes with creating your pattern, having the opportunity to share your designs with an audience of makers is the reward at the “end” of your design process. But reaching that audience is one of the most significant challenges facing designers today. 

That’s why, today we’re giving you tips for navigating the crowded marketplace, ensuring your creations stand out in the sea of patterns that are on every Selling Channel.

The first step in standing out as a knit or crochet designer is acknowledging the elephant in the room – market saturation. As the online marketplace grows, you may feel like a small fish in a big pond with an abundance of fish. But remember, there's only one you, and that's your superpower. With these five easy steps, you can stay true to your creativity while getting your designs seen by the right customers.

Your unique voice as a designer is your secret weapon. It's the essence of what makes your creations distinct. It’s your point of view. Take a moment to reflect on what drew you to knitting or crocheting in the first place and how you can impart that inspiration to your audience. Was it intricate stitchwork, bold color choices, or a love of texture? 

Identifying these elements will help you rediscover your design identity. Once your customer becomes familiar with your work they will begin to associate you with your style and your point of view. And better yet, they will come to YOU when they are in the mood to stitch that style.

One of the keys to maintaining your unique voice is staying true to what you love making. It's easy to get swayed by trends or popular designs, but the magic happens when you create what you love. 

Changing things up to catch a trend could end up pushing away your core customers and give them the impression that you will be going in the direction of the trend for the rest of your designs. 

Instead, think of how you can twist a popular trend to fit your current style. How can you incorporate the trend into your point of view? Or consider passing on it all together. 

Every trend is not for every maker. Whether it's the coziness of blankets, the elegance of shawls, or the practicality of accessories, focus on what brings you joy and that joy will shine through your stitches and designs.

While staying true to your unique style, also consider the power of SEO (Search Engine Optimization) in your pattern titles and descriptions to help you stand out with the help of technology. Use relevant keywords that reflect the essence of your design - without going overboard into keywords that aren’t relevant. This not only helps potential customers find your patterns but also conveys what makes your creations special.

Make sure you’ve created your gosadi account so that you can take advantage of gosadi Smarts ™, which is built to optimize your titles.

High-quality, well-lit photographs can be a game-changer and will make all the difference to your buyers who are scrolling on a Selling Channel. Consistency in your visual branding can make your creations instantly recognizable.

Tap for more photography tips!

Engage with your audience authentically. Share your design process, inspirations, and even the occasional setback. Being authentic allows you to build deeper connections with your customer base. It gives them that BTS reason to root for you. It's important to give them a glimpse behind the curtain into your creativity and the point of view behind your stitchwear designs.

Building a genuine connection with your followers can turn them into loyal supporters of your work and make them want to come back again and again. 

The time you put into your customer service post transactions will go a long way to helping you stand out! Happy customers leave reviews that will get seen by future customers and the cycle goes on and on. Your community members are your best advertisers. 

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