You’ve written your crochet pattern, tested it, made a beautiful PDF, priced it fairly, and chosen where to sell it. Now comes the challenging part: helping people discover and buy your patterns.
In today’s noisy internet environment, you cannot simply publish your website on Ravelry or your website and expect people to discover it. You need to build a digital presence that attracts attention and allows you to reach people who want your latest designs.
It’s all about storytelling, community, and connection with the right audience for your brand.
Effective Ways to Market Your Crochet Patterns
Here are five key marketing tactics that you’ll need to implement to get your designs noticed, build community, and grow your crochet business—with real-world examples from designers who’ve done it.
Social Media Marketing: Leveraging the Network Effect
Think of social media as a space for meeting and greeting—it’s where people notice your designs and want to hear your story.
Start with platforms where the crochet community thrives: Ravelry, Instagram, Pinterest, and Facebook:
- Ravelry: List your patterns on Ravelry, so that crocheters can find your designs in their database. Build a community by setting up a Ravelry group to bring together people who enjoy your designs. Interact in existing groups with people who have similar interests and/or whose aesthetics match your designs (e.g. “Jane Austen Book Club” for patterns with an Edwardian or Regency style). (See this blog post for additional tips on building your Ravelry presence.)
- Instagram: Post close-ups of textures, in-progress reels, or stories showing what inspired your pattern. Use hashtags like #crochetdesigner, #crochetpatterns, and #handmadefashion to reach the right audience. Designers like Lauren McElroy of @motherofpurll1 do a great job of mixing storytelling with marketing.
- Pinterest: Treat it as a visual search engine for your brand. Each pattern deserves a pin linking directly to your pattern listing. Use bright, well-lit photos and keyword-rich titles such as “Beginner Crochet Blanket Pattern” or “Modern Crochet Hat PDF.” See Crochet Concupiscence for a great example.
- Facebook Groups: Be active in crochet-focused communities (there are a ton!). Share tips and progress photos, not just finished patterns. Contribute first—promote second.
Content Marketing: Build Trust Through Resources
If you want to become a trusted voice in the crochet world, create consistent content that helps and inspires others. Not only does content help build trust, but it also helps you to show up in search by providing valuable SEO (see this blog post for more SEO tips and this blog post for more on search in the AI Age).
For example:
- Write posts on unique techniques that you use in your patterns.
- Create a YouTube short showing how you style your finished pattern (e.g. a hat or shawl) to create different looks and feels.
- Share a blog about your design process or your favorite yarn substitutions.
Each piece of content helps you show up in Google searches for terms like “easy autumn shawl patterns”—bringing organic traffic straight to your patterns.
When you teach and share freely, people remember you as the designer who made their crochet journey easier. That kind of trust leads to loyal fans and repeat customers.
Collaborations and Partnerships: Grow Through Others
One of the fastest ways to grow your audience is by teaming up with others. Connecting with others also allows you to leverage their communities, while building your own.
Work with other designers or brands through:
- Pattern bundles with other designers (“Cozy Winter Accessories,” “Boho Home Decor,” etc.).
- Instagram takeovers or joint lives with other designers to talk about your favorite designs or style trends.
- Crochet-alongs or technique workshops with indie yarn brands on their channels. Be sure that they tag you as a collaborator, so that you can both get exposure.
Through events like our Creator Summit with h+h, GoSadi connects designers to brands—making it easier to create partnerships that help everyone grow.
Engaging with Your Followers: Build Loyalty
Real engagement happens when you treat your audience like friends, not followers. Be sure that you’re regularly interacting with your followers on social media channels, so that they feel valued and have a personal connection with your brand.
Aim to consistently:
- Reply to every comment, even with a quick emoji or thank-you.
- Ask questions like “What’s on your hook this weekend?” or “Do you prefer DK or worsted for cardigans?”
- Repost customer photos and celebrate their finished makes.
When people feel seen and appreciated, they’ll stick around for the long haul—and they’ll be first in line when your next pattern drops.
Email Marketing: Own Your Contacts
Social media algorithms change. Your email list is forever. Be sure that, in addition to building a social media following, you’re thinking about how to convert those followers into email list subscribers. This email list will allow you to directly connect with followers and convert them into customers.
How can you build your email list?
- Offer a small incentive for signing up—like a free mini pattern or an exclusive stitch guide.
- Send behind-the-scenes stories, launch announcements, or early-bird discounts.
- Keep your tone conversational and authentic—like writing to a crafty friend over coffee.
Get more tips on building your email list in this blog by Tamara of Moogly Blog.
And if email feels overwhelming, don’t worry: GoSadi helps bridge the gap by letting fans follow your shop and get notified automatically when you release a new design.
Ready to Sell on GoSadi?
Marketing your crochet patterns takes consistency, creativity, and heart. Every post, pin, and email adds up to more people discovering your art—and more income for your crochet business.
If you’re ready to sell on more channels with less management work, be sure to check out GoSadi’s tools for designers. Let us help you with SEO, list your patterns on multiple websites in just a few clicks, and grow your audience through our custom-built search engine designed for crocheters and knitters.
