Join Us at the GoSadi Creator Summit 2025 at h+h americas

Join GoSadi for the second annual Creator Summit, a full day of learning, collaboration, and meaningful connection—designed specifically for content creators, fiber artists, and industry-leading brands. Held in conjunction with h+h americas, this exclusive summit is your gateway to insight, inspiration, and partnership.

Featuring industry insiders, subject matter experts, and successful designers, creators, and authors, this day-long session is designed with YOU in mind! Learn through dynamic panels, hands-on workshops, expert-led discussions, and our signature networking experiences. PLUS every ticket includes our incredible Creator Party, Sample It, and our popular Brand Mixer—your opportunity to connect with beloved brands across fiber, sewing, and beyond!

Register today!

Program Schedule

Welcome Breakfast Mixer — 9:00 AM

Start your day with a healthy breakfast and warm connections as we officially open the Second Annual Creator Summit.

Hilary Cerbin, Co-Founder of GoSadi, will welcome attendees and extend special thanks to our valued sponsors.Then, get inspired with our opening Keynote, "Crafting Creative Connections," delivered by GoSadi Co-Founder Michele Costa.

Meet Our Moderators

Trisha Malcolm
A lifelong maker and publishing powerhouse, Trisha Malcolm has shaped the fiber world for decades. After an editorship at McCalls Needlework and Craft, she became Craft Editor at Family Circle Australia before taking the helm at Vogue Knitting. There, she launched Sixth&Spring Books, Knit Simple, and a dozen other titles, and helped create Knitting LIVE! by Vogue Knitting.

Zontee Hou
Marketing strategist and founder of Media Volery, Zontee Hou has nearly 20 years of experience in the fiber arts and broader marketing industry. She formerly worked with Lion Brand Yarns, where she hosted the popular podcast YarnCraft and appeared on the Martha Stewart Show and PBS' Knitting Daily. Her clients include Tahki Stacy Charles, Cocoknits, Vogue Knitting, GoSadi. She’s the author of Data-Driven Personalization and a nationally recognized speaker.

Samantha Brunson
Knitwear designer, strategist, and founder of Bobble Club House and Yes & Social, Samantha brings over a decade of experience in fashion and fiber arts. A former Lion Brand Yarn social media manager, she helps creative brands build authentic, community-driven marketing. She's also a contributor to Modern Daily Knitting and has helped guide GoSadi's brand voice from the start.

[PANEL DISCUSSION] Collab & Convert: Maximizing Affiliate Revenue Through Strategic Partnerships & Collaborations

Moderator: Zontee Hou
Panelists:
Chelsi Architzel (Premier Yarns),
Corey Pearson (Linda’s),
Tara Swiger (SewTites),
Katie Burk (Twice Sheared Sheep),
Cindy Cloward (Riley Blake)

Brand Collaborations & Affiliate Marketing is a vital part of brand success. Affiliate marketing isn’t just a buzzword—it’s a powerful revenue stream when done right. In this insightful panel, creators and affiliate program managers pull back the curtain on what it really takes to drive results through links, codes, and collabs.

From building trust with your audience to choosing the right partners and leveraging performance data, this discussion dives into how to make affiliate and collaborative content feel authentic and profitable. Learn how top creators are turning casual mentions into consistent income, and how brands are identifying the right voices to amplify their message.

Don't miss this opportunity to elevate your brand and maximize your partnerships!

[PANEL DISCUSSION] The Future of Patterns:  Evolving Models of Pattern Distribution 

Moderator: Trisha Malcolm
Panelists:
Amy Gunderson (Independent Designer and Creative Director at Premier Yarns)
Anne Merrow (Long Thread Media)
Safiyyah Talley (Author and Designer
Sally Holt, Founder & CTO knitCompanion)

Join moderator Trisha Malcolm and a panel of seasoned craft publishers, authors and independent designers as they unravel the evolving world of publishing in the fiber arts & craft industry. Whether you're an aspiring author or an experienced designer looking to expand your reach, this discussion will offer invaluable insights into the publishing process—from crafting compelling proposals and understanding market trends to navigating distribution and promotion.

Gain practical strategies for bringing your patterns and craft books to life while staying ahead in a rapidly changing industry. The session will conclude with a Q&A, giving you the chance to connect with experts and get personalized advice. If you’re passionate about sharing your designs with the world, this is a conversation you won’t want to miss!

[PANEL DISCUSSION] Tech in Craft: Innovating  & Application of Tech for Heritage Crafts

Moderator: Zontee Hou
Panelists:
Sally Holt (Founder & CTO knitCompanion)
Amellia Diemer (Senior Product Manager, Artspira by Brother)
Michele Costa (Co-founder, CEO, Development Lead GoSadi)
Sarah Vanderkooy (Creative Ramblings Blog & Content Creator)

Explore how cutting-edge technology is revolutionizing traditional crafts in this forward-thinking panel discussion. From AI-driven tools and digital pattern-making to innovative materials and sustainable production methods, discover how technology is breathing new life into heritage fiber arts like sewing, knitting, and weaving.

Industry experts will share insights on how creators can embrace emerging tools to enhance their craft, streamline workflows, and expand their creative possibilities—all while preserving the artistry and traditions that make fiber arts so special. Whether you're a seasoned maker or just beginning your journey, this discussion will inspire you to see technology as a powerful ally in the future of craft. Don't miss this chance to explore the intersection of tradition and innovation!

[WORKSHOP] Creating Impactful  Content That Tells Your Story & Grows Your Brand

Moderator: Samantha Brunson
Presenter:  GiGi Jackson

Join us for an exclusive workshop led by GiGi Jackson, of Lens of Her, designed for small creative businesses, brands, and content creators looking to elevate their content. The session kicks off with a presentation on how to craft engaging, high-quality content that resonates with your audience. Learn photography tips, storytelling techniques, and strategies for increasing engagement and building your brand through visuals.

Following the presentation, we’ll host an interactive Q&A and hands-on workshop time, where you can apply what you've learned with direct guidance from the photographer. 

This workshop will equip you with the tools to enhance your content, experiment with new ideas, and create visually captivating materials that help your business or brand stand out.

[PANEL DISCUSSION] Community Beyond the Feed: Building Real Community with Email & Private Platforms

Moderator: Zontee Hou
Panelists:
Britt Garber (Knott Bad Britt)
Tamara Kelly (Moogly Blog)
Natalie Thomas (Detroit Knots)
Becky Jorgensen (Patchwork Posse)
Caroline (SewCanShe)

Likes are fleeting—but community is forever. In this forward-thinking panel, creators share how they're shifting from chasing algorithms to building spaces where their audiences actually connect—through email lists, Discord servers, and other private platforms.

Learn how to create a direct line to your audience, foster meaningful engagement, and drive long-term loyalty without relying on third-party platforms. From welcome sequences to active server channels, we’ll explore how to turn casual followers into true fans—and why owning your audience is the ultimate creator power move.

[PANEL DISCUSSION] From Passion to Pages: Publishing Craft Books - a Discussion

Moderator: Samantha Brunson
Panelists:
Patty Lyons (Author & Instructor)
Safiyyah Talley (Author) 
Ashley Parker (Author and wrote guide to Self Publishing)
Gailen Runge (C&T Publishing)

This panel brings together authors and publishers from the textile arts and craft world to discuss the unique journey of publishing craft books. Hear how creators have navigated both traditional and self-publishing paths, shaped their book concepts, and built communities around their work.

Whether you're dreaming of publishing your first pattern book or simply curious about the process, this conversation will offer real-world insights on proposals, publishing models, marketing, and the magic of turning creative expertise into a book.

Attendees will be provided box lunch while taking a break from panels & workshops for some time to refresh while networking with other attendees. Sponsors will have tables set up where attendees can MAKE a connection and TAKE a sample. This is an opportunity for attendees and brands to connect on a personal and 1:1 connection.

BLOCK 4—2:00 PM

[PANEL DISCUSSION] Protect Your Craft: Copyright, Contracts & Creative Rights 

Moderator: Zontee Hou
Panelists:
Rob Margolis (Partner, Robinson Curley & Former Treasurer and Executive Board member Lawyers for Creative Arts)
Brenda Schamy (Partner, DS Miami)

Understanding copyright is essential for any maker, designer, or creative entrepreneur—and this expert-led panel will show you exactly why. Join a dynamic legal team specializing in intellectual property, trademarks, and copyright law as they break down the legal essentials every textile artist and content creator should know.

Whether you're a knitter, crocheter, quilter, sewist, or all of the above, you’ll gain clarity on how to protect your original work, navigate licensing and contracts, and understand what constitutes fair use in the digital age. We’ll also explore the ins and outs of creator contracts—what to look for, what to avoid, and how to negotiate terms that protect your rights, especially in collaborations or shared projects.

Learn the dos and don’ts of sharing patterns, selling handmade items, working with brands, and managing shared rights in co-created content. This is a must-attend session for anyone turning their craft into content or commerce. Walk away with the tools to safeguard your creativity—and respect the rights of fellow makers in our vibrant textile arts community.

[PANEL DISCUSSION] PITCH IT: Winning Brand Deals in a Crowded Creator Space

Moderator: Samantha Brunson
Panelists:
Corey Pearson (Linda’s)
Tamara Kelly (Moogly Blog)
Marcie Bourne (Bad Sheep Yarn)
Sarah Vanderkooy (Creative Ramblings Blog & Content Creator)
Derek Rollberg (Operations Manager; Katia USA)

In a saturated digital landscape, how do creators stand out—and how do brands decide who gets the "yes"? This dynamic panel brings together leading content creators and brand marketing experts to break down what makes a pitch not just good, but irresistible.

From crafting compelling proposals to understanding brand objectives and building long-term partnerships, this conversation will uncover the do’s, don’ts, and game-changing insights that lead to signed contracts and successful collaborations. Whether you're pitching your first brand or scaling up your sponsorship strategy, this session will give you the tools to turn creativity into opportunity.

"Brand Mix & Matching," is the centerpiece event of the Creator Summit at h+h americas co-produced with GoSadi and has already become our signature event since launching last year. This exclusive gathering is dedicated to fostering meaningful connections between brands and creators eager to embark on impactful partnerships.

The goal is to facilitate conversations that align with shared interests and opportunities, serving as the first step in building lasting collaborations.

As connections spark at the event, attendees will be encouraged to continue their discussions on the h+h Americas show floor. We want all guests to take advantage of the opportunity to build a personal connection before the show kicks off and to strengthen that connection over the coming days.

The event doesn't end here – we're committed to nurturing these connections post-show, encouraging additional follow-ups and solidifying the foundation for mutually beneficial relationships. "Brand Mix & Matching" is your gateway to forging partnerships that transcend the event, setting the stage for creative collaborations that leave a lasting impact. This will be an evening of networking, discovery, and the start of meaningful collaborations within the vibrant world of content creation.

PARTICIPATING BRANDS

Premier Yarns
SewTites
SOAK
Lemonwood Love
Brother
Katia Yarns
Linda's
Twice Sheared  Sheep
Bad Sheep Yarn
Long Thread Media
Riley Blake Designs

We'll cap off the Creator Summit at h+h americas co-produced with GoSadi with a grand finale - our Closing Event that seamlessly blends inspiration, networking, and creative activation.

For brands looking to connect with a new crop of makers this is their opportunity to pitch them directly and to share their company with creators that they might not have been matched with during the prior "Mix & Match" event. Creators will also have the opportunity to enjoy our interactive make & take activation, where they can explore their creativity and mingle with fellow influencers and brands in a relaxed and engaging atmosphere.

The event also features a relaxed lounge environment where influencers and brands can connect, exchange ideas, and spark collaborations. This is more than just a kick off to the show – it's an opportunity to witness the  wide range of brands in the craft field, hear their stories, and kickstart conversations that could lead to exciting partnerships. Brands and creators won't want to miss this chance to unwind, connect, and be inspired as we close out the Content Creator Summit, setting the stage for a successful and collaborative journey ahead at h+h americas 2025.

Space is limited! Sign up today for this incredible experience, and invest in your brand!

Get the most out of this rich experience! This newly developed program provides you with classes and experiences, panels, and networking, topped off with a reception and a Show floor preview.

Incredible access: Each ticket for the Creator Summit also includes the Sample It event, Product Academy events, and full hall access.

Register here. Hope to see you there!