Conversion For Success: Turn Your Audience into Customers

We stand by the belief that quality product descriptions help you. Now that you've figured out how to increase traffic to your store with catchier titles and SEO optimization, how do you convert more shoppers into customers? Increasing your conversion rate is essential to your success. 

Conversion rate optimization (CRO) is the process of improving the percentage of visitors who take the desired action on a website, such as subscribing to a newsletter or buying a product. There are many techniques built for big businesses that a small business can use for CRO. At gosadi, we want to get you to start thinking about your "side hustle" as a business. The goal is to get visitors of your products to take the desired action, and we have a few tips to help nudge them along.

Looking closely at your traffic will help you identify where to make changes. Are people dropping off after visiting a specific product? Is there one product getting a lot of clicks but only a few purchases? Audience behavior is like a puzzle. All of the pieces are there. But you have to listen to what your audience is saying.

Use A/B testing to test different versions of your patterns and see which one converts better. Play around with your descriptions and compare what works best for your audience. Take three weeks and one pattern; try swapping out the description every week. Play around with the length of the descriptions, the order of the information you share, and the keywords you use. At the end of the three weeks, look at your traffic and compare! You might find some surprising trends. 

This tip comes from Youtubers! Have you ever watched a Youtube video where the Youtuber asks you to subscribe to their channel or like their video? You can do this too! This could be as simple as suggesting that they save your pattern, add it to their cart, or ask that they follow you on your selling channel for new pattern updates. Simply directing them on the next steps can make a BIG difference.

Persuasive language makes the reader want to buy your product. Great persuasive language evokes a positive emotional response and emphasizes the benefits of your product. In order to write persuasive copy, you need to understand what your customers want and how they interact with your website. Paint a picture with your words. A knitted beanie becomes a warm, worsted, ribbed knit beanie, keeping you cozy all winter. You can also do this by sprinkling in testimonials from happy customers to add credibility to your product descriptions.

By implementing effective conversion rate optimization (CRO) techniques, you can maximize the percentage of visitors who take the desired action on your website. Converting your audience into customers is crucial for the success of your business. 

Understanding your customers' wants and needs and using testimonials to enhance credibility, will help you create compelling product descriptions that drive conversions and propel your business towards success.

Turning your audience into customers is the key to unlocking the full potential of your knitting and crochet business. As you've learned, quality product descriptions, persuasive language, and A/B testing are essential in attracting more visitors to your store. But the journey doesn't end there. 

This is not a one-and-done process. Set a plan to review all of these steps regularly. What’s working and what’s not working? And then listen carefully to what your audience and the data are saying. Remember, the road to conversion success might have a few twists and turns. But if you remain an active driver of your shop you will end up where you want to go!